Sarah McNamara tapped into more than 15-years of experience in the corporate beauty world to bring us Miracle Skin Transformer. Miracle Skin Transformer creates the ﬁrst-ever, one-step application products designed to instantly transform your skin. Developed with naturally-derived silicones, these formulations contain powerful protection and hydration beneﬁts leaving you with a smooth, radiant, airbrushed ﬁnish… in seconds.
Over the course of her career, Sarah has repeatedly found that “consumers are choosing to buy less in order to buy better, reflecting a desire for products that possess greater meaning in their lives.” After years of launching multi-million dollar brands within corporations, Sarah is well aware of the industry’s marketing tactics encouraging women to purchase more products than they really need to.
Today’s beauty consumer is savvier than ever. They want products that fit their active lifestyles and their beauty regimes, which include visits to dermatologists and cosmetic spas.
In August of 2010, after one year of extensive research with leading chemists, Sarah launched Miracle Skin Transformer SPF 20 on www.miracleskintransformer.com. Partnering with major beauty magazines, deluxe-size samples were offered to consumers who signed up on the website in the months leading up to the launch. This sampling promotion gave the brand an instant database of consumers, over 350,000 signed up.
In addition to consumer research groups, social media has played a key role in building consumer relationships and validating the concept and formulation of the brand.
Sarah’s vision is to continually pioneer innovation in skincare products with all- natural, ethically-obtained ingredients. All Miracle Skin Transformer products use a naturally-derived silicone base made from sand, and contain the MST Complex – a unique blend of targeted high-performance natural active ingredients, free of petrochemicals, synthetic fragrances, parabens, and dyes.
Sarah positioned Miracle Skin Transformer as a prestige cosmetic brand via a successful online and national magazine PR campaign. It has been featured in The New York Times, Redbook, Brides, InStyle, Marie Claire, Shape, Star, W, People Style Watch, and other leading fashion and beauty magazines. It was also featured on the Dr. Oz Show as one of beauty’s “2 Minute Miracles” in November of 2010.
Miracle Skin Transformer currently sells at niche pharmacies and beauty stores nationwide, as well as at www.beauty.com. In August 2011, Sarah will unveil Miracle Skin Transformer Body, a body treatment that enhances the skin with color pigments, protects with SPF and natural silicone, and hydrates with vitamins and other plant extracts. Continued distribution in premium retailers and working with top departments across the country, as well as international distribution within next year.
A New Zealand native, Sarah McNamara has lived on 4 continents and held senior positions with Elizabeth Arden, L’Oreal, Unilever, Valentino, Fendi, and even Goldman Sachs. She currently lives in New York City, with her husband and 2 boys, Nicholas and Aidan. Sarah McNamara is available for speaking engagements at functions or events on topics such as “Starting a Business from Scratch” and “Building a Brand through Social Media”. Her achievements and recognitions speak for themselves and make Sarah a great choice as a motivational speaker.